something old, something borrowed, something...

westminster cracker company

Featured Items, Packaging, Portfolioon November 15th, 2010No Comments

This was one of the assignments that was just plain fun to do. There was no direction other than, “see what you can do with this.”

In truth, the existing packaging had been around for a long time and, over the years, had undergone numerous changes, edits, and tweaks until the original files were completely lost under all of the modifications. What a perfect opportunity to begin entirely anew. Westminster Cracker has been around for over 125 years so, to get things started, I visited the company offices where they keep a nice selection of packaging from years (decades) past. There were some really cool old-school boxes in the collection—everything from the old chip boards covered in wax paper to more contemporary designs from the 50s. It just seemed natural that the new look should honor the company’s past—but with a modern sensibility.

From the old packaging I borrowed the color palette of black, mustard yellow, and burnt red, from the really early cartons, I took the text style and a few of the engraved touches and then combined it with a modern ‘hero’ shot on the front and product vignette on the pack. Something, old, something borrowed, something new.

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