What an absolutely brilliant idea

vermont stone

Packaging, Portfolioon September 27th, 2010No Comments

Selling crushed stone in bags. What an absolutely brilliant idea —until it hits the shelves, and it’s just stone in a bag. Bring in the design team! Whip up something special…ta da…Vermont Natural Colored Stone.

Creating the identity for Vermont Stone seemed to be natural instinct. Born from the rich earth tones of the stone itself, a gorgeous palette set the stage for the entire suite—including logo, package design, brochure, letterhead and business card.

Sophisticated and smart, the design is straightforward yet unique. By throwing out traditional thinking of how landscape products were marketed, the look for Vermont Stone sets itself apart from any other agricultural and landscape product around.

All of a sudden, stone has a brand new face.

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