simple, elegant...direct mail

vermont law school fund mailer

Featured Items, Portfolio, Publishingon July 10th, 2013No Comments

First, it’s a law school, then it’s a piece of direct mail. Really, how exciting could it possibly be?

Really exciting, actually. Let’s face it, the client who lets you do what you’re actually capable of is a rare thing. I’m not complaining, just saying that most clients never let you really explore the boundaries of what could work. So, when you get those opportunities, you want to make the most of them. It was all the more unusual to have that very chance with, what most folks would think, was a conservative client.

This turned out to be one of those simple but elegant pieces that I love to do. Black and white photography contrasted against vibrant blocks of color and spare text.

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