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overland outdoor

Portfolio, Publishingon October 16th, 2010Comments Off on overland outdoor

Of all the disciplines within the design spectrum, catalog layout and production with it’s tight page layouts, precise space usage requirements, and formatting has to be one of the most challenging. Add to that a photographer in Colorado, copy writing in Iowa, art direction from Vermont, and printing New York and you could have a project management nightmare.

But not so with the Overland catalog thanks to 37 Signals’ BaseCamp webware. This handy tool made communication simple and effective despite the geographic diversity of the design team. The result? On time performance of a demanding design with a  tight (and immovable) deadline.

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