flippin' cool

flipped out

Featured Items, Portfolio, Publishingon July 10th, 2013No Comments

Practically elegant sounds like a contradiction but, in this case, that’s exactly what this sales tool for Isovolta is. It’s a field tool that shows customers the company’s product categories. Because it’s a piece that gets used—a lot—it needed to be not only very sturdy but easy to use as well.

The ringer here was the low quantity needed which meant that I needed to get clever about the printing in order to preserve some economy of scale. I did that by using a trick from early children’s book where the pages were often printed as 4/o then folded in half and bound. The one-sided printing provided some economy of scale back in the day before most printers were running perfecting presses and the folded page added some heft and durability.

The result was both a unique looking piece that could take some abuse…and look great doing it.

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