standing out in a sea of products

harbor select

Packaging, Portfolioon June 3rd, 2010Comments Off on harbor select

If going to a grocery store and looking at the sea of products on any given shelf is intimidating, or just frustrating, imagine trying to create packaging that stands out in that vastness.

Well, that was a challenge I rather enjoyed. After considerable research, I found that packaging of similar products tend to look alike. So with some creative freedom we were able to create a look that not only stood out, but jumped out from the rest of the fish in the sea.

The goal was to create a design that conveyed freshness, elegance for a higher end market, and ease. Our client of course wanted it to move quickly off of the shelves.

Both of us are happy.

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