getting from A to B

r.k. miles company

David's Portfolio, Planning, Portfolioon October 14th, 2010Comments Off on r.k. miles company

Before you spend a dime on marketing or advertising: know why you want/need to spend it. Establish outcomes that support your business goals. Know your audiences and how they get their information. And understand the effects this kind of effort can have on your company infrastructure and develop a plan to manage it.

The planning tools developed for the r.k. Miles Company included a market survey and analysis, creative concepts, advertising and marketing schedules, budgets and timelines. The plan gave them clear benchmarks by which to measure the results of their efforts and help them make crucial decisions if and when that plan needs to be changed.

When it comes to helping a business grow, a good plan is never done—it sets the stage for the next one.

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