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casella busch east sponsorship

Featured Items, Identityon June 3rd, 2010Comments Off on casella busch east sponsorship

This company landed a NASCAR sponsorship and needed a powerful, comprehensive look and feel that represented the company, and spanned across various forms of media as well as different audiences—employees, potential associate sponsors, and the racing team. The solution was to create an identity that would drive home the excitement and winning potential of all involved.

The identity we created consistently communicated the company’s association with the sponsored racing team through everything—from uniforms for the pit crew, decals for the race cars and large displays for the side of the race car trailers; posters, hats, stickers..and a website for the employees, and an associate sponsorship kit to share the glory.

75 million screaming, devoted fans. The most-watched sport in America. A unique and powerful way to communicate—to your customers, to your company.

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