Archive for Web Design

stratton magazine

Featured Items, Portfolio, Web Designon July 10th, 2013No Comments

Building a web site for a well established print publication is no mean feat.

…but it’s been an adventure. In addition to working with someone who had/has very well entrenched print sensibilities, there was the whole strategic thing about exactly how the web version was going to compliment and support its print counterpart. Fortunately, this site project has been staged so the publisher has been able to grow his web knowledge and understanding as the site matured. In the process we’ve added features— a mobile version, an app, several new site features— and been able to keep it and it’s audience growing at a respectable—and rational—pace.

Check it out at Stratton Magazine.

vermont youth rugby association

Portfolio, Web Designon October 16th, 2010Comments Off on vermont youth rugby association

Community service is a big part of what drives me. So when I was approached by VYRA to build a small web site to help them with recruiting and communication, it was easy to say “yes”. Now, I don’t know diddle about rugby other than it has a ball, is played on a field, and vaguely resembles American football but I do know how to build easy to maintain, straightforward web sites. Good thing to, because it looks like a mighty rough game.

As with most (maybe all) of these shoestring budget sites, it was going to be self-maintained so site updates and administration needed to be simple. Enter WordPress. Not only is the WP platform a snap for web newbies to work with, the availability of off-the-shelf themes makes for quick work of site construction. The VYRA platform is one of a number of semi-custom platforms I’ve developed over the past few years and it’s a clean, crisp presentation with good visual appeal.

So, while it’s a pretty sure bet I’ll never step onto a rugby pitch, I was still able to help them with their game.

ladif srl

Portfolio, Web Designon September 1st, 2010No Comments

One of the beauties of the WordPress environment is the ability to easily publish sites in multiple languages. It does, of course, help, when the company you’re working for is in Italy and the creative director you’re working with in the States is also Italian. How convenient.

Seriously, this was a great assignment. Build a site for a company that markets illustrations and photography. Kind of like asking a race car driver to go ahead and build his own car. That said, this site was not without it’s challenges as it involved several different softwares that needed to be programmed to play nice together. It took a couple of tries, but a successful marriage was made. features a multiple language option as well as a light box function (which, at the time, was pretty high zoot), and a storefront that functions in both languages. Fun to build and a blast working for other creatives.

mountain cider web site

Featured Items, Web Designon September 1st, 2010No Comments

Copy goes here

timberwolf log splitters

Andrew Portfolio, Portfolio, Web Designon June 3rd, 2010Comments Off on timberwolf log splitters

Timberwolf, the leading manufacturer of high-quality commercial and residential firewood processing equipment, completely relies on its dealer network to sell and service its extensive line of splitters and firewood processors. And, with skyrocketing oil prices, there couldn’t have been a better time to have a robust website—a friendly, standardized way for everyone to access the details of their product line, regardless of location, time zone, or office hours.

With Timberwolf’s new site design consumers can closely navigate their product line before they pick up the phone…and dealers get the support they need. A password-protected dealer microsite is linked from the homepage where a collection of sales tools awaits them—industry news, selling tips, product ad slicks, operating manuals and more.

Online Dating

Multimedia, Web Designon June 3rd, 2010Comments Off on Online Dating

They came to us with a second generation website built as a collaboration with their marketing director and a local web guy. It served its purpose at the time, but as we created their new identity and produced their sales materials, the site was “dated” and no longer fit into the sales mission of the company.

Integrating the new look, feel and language from recently redesigned sales materials, we relaunched the web site. Now all the planets are aligned.

Oh by the way… their sales were up 65% for 2005.

The Stuff Dreams Are Made Of

Web Designon June 3rd, 2010Comments Off on The Stuff Dreams Are Made Of

Dean Davis builds dream homes and our charge was to create a site that spoke to his prospects—high-end, mature, adventurous families looking for the Vermont experience…with a taste of luxury.

We created a look and feel that was based entirely on the visual appeal of these custom homes. Just enough copy to support the idea, nothing more. Companion sites are and

Dean just signed a deal on a 2.5 million dollar house. Plasma TVs in the “dog room”…of course.

Break A Leg!

Web Designon June 3rd, 2010Comments Off on Break A Leg!

Easily changing the content on the Paramount Theater’s web site is as crucial as changing its stage sets.

Since the theater staff concentrates on production and tickets sales—not computer programing—they needed a quick and easy way to change site information themselves. So, we built a new web site with a content management system (CMS). The CMS lets any authorized user create a new “playbill” and post it on the web.

Adding new playbills, modifying or deleting them is as simple as typing the words, then specifying where it goes. The Paramount folks can update the site as often as they want and preview it before publishing it live—without paying a programmer.

With the staff’s ability to always present the most up-to-date information to their customers, they can return to their expertise. That’s entertainment!

Rutland City Public Schools

Web Designon June 3rd, 2010Comments Off on Rutland City Public Schools

Nine schools, all in different locations; hundreds of staff and thousands of people to communicate with made it critical to create a solid communications platform.

Enter—an integrated series of web sites, each with its own personality, all sharing the same design, accessed through a common portal. Allowing anyone—students, parents, teachers or administrators to get the scores from the latest game, download a PDF of the school’s handbook, or access other vital resources.

Site management? An on-board content management system provides authorized users the ability to keep the content fresh with a few clicks—stories and images—in plain English, without the need for any web frills.

Now anyone can visit and get important school information without leaving home. Calendars, school policies, schedules, contact lists, resources, links, game scores, curriculum guides, downloadable documents—even video. It’s all there. It’s easy to use. It’s easy to manage. It’s just what a growing school district needs—a website that can grow with it.

It's the Law

Web Designon June 3rd, 2010Comments Off on It's the Law

An interactive legal resource and attorney directory—a practical guide for one of Vermont’s most renowned law firms, with a diverse practice group and a national clientele. Sophisticated without being flashy.

When it comes to the intricacies of the law, especially the law and the internet, it’s critical that information be both timely and accurate. gives Kenlan, Schwiebert & Facey the ability to directly manage their online resources—and provide greater value to both their clientele and their legal teams. The site is data-driven to allow the client to update content in key areas, such as staff information, practice areas, legal resources, you name it.

Then as the law evolves (count on it), and Kenlan’s, Schwiebert’s & Facey’s needs change, stays up to date. Case closed.