Archive for David’s Portfolio

timberwolf planning

David's Portfolio, Planning, Portfolioon October 14th, 2010No Comments

Timberwolf Manufacturing Corporation ran into a challenge that most successful businesses face—where to grow next. For years this wood processing equipment manufacturer had enjoyed steady growth, becoming one of the leaders in their industry. So, they asked for help with the next step most successful businesses take—toward the future.

Getting a bead on what people thought about the industry and Timberwolf in particular was the first priority. Timberwolf relies on an extensive dealer network to get their products to market, but there was something missing—the company wasn’t getting any feedback from their end-users. Why? Because dealers weren’t filling out the warranty cards and sending them in.

A simple dealer and customer survey provided information that was used to identify opportunities for Timberwolf to reach new markets and expand their dealer network. The next step was putting it in place with a concise media plan and budget, a prospective dealer map, and a new warranty registration system that would enable Timberwolf to speak directly to the end-user of their products.

The result—a clear and documented plan that would provide direction for the next five years. And beyond.

r.k. miles company

David's Portfolio, Planning, Portfolioon October 14th, 2010Comments Off on r.k. miles company

Before you spend a dime on marketing or advertising: know why you want/need to spend it. Establish outcomes that support your business goals. Know your audiences and how they get their information. And understand the effects this kind of effort can have on your company infrastructure and develop a plan to manage it.

The planning tools developed for the r.k. Miles Company included a market survey and analysis, creative concepts, advertising and marketing schedules, budgets and timelines. The plan gave them clear benchmarks by which to measure the results of their efforts and help them make crucial decisions if and when that plan needs to be changed.

When it comes to helping a business grow, a good plan is never done—it sets the stage for the next one.

vermont country store

Advertising, David's Portfolioon September 27th, 2010No Comments

Shopping for a seasonal employee is a lot like shopping for a holiday gift…You put it off until the last minute, then rush to buy something, hoping to get lucky.

This may work for some, but for the rest of us, finding a great gift takes practice— we’ve got to know where to look, ask the right questions and think about the person we’re buying for.

The Vermont Country Store understands. Thousands of gifts in their catalog help shoppers find that perfect match—from Vermont cheese samplers to pink peppermint pigs, toys, clothes, and perfume–you name it! There’s something for your perfect someone.

And with more than 18,000 orders a day the Vermont Country Store human resources department has to do some heavy holiday shopping of their own— hiring hundreds of new seasonal employees every Fall to meet the needs of holiday shoppers.

With low unemployment and a competitive hiring market, resource managers needed an edge on the competition. And that’s what they got—help wanted display ads that command attention within eye-catching design, showcasing the best of the company’s resources—the people…telling their own stories, and the story of Vermont Country Store.

Now, the Vermont Country Store’s HR managers can find just what they’re looking for—record numbers of desirable applicants, many of whom return every year. We took their tag line to heart, ”Purveyors of the Practical and Hard to Find,” including great employees.

chaffee art center

David's Portfolio, Identity, Portfolioon August 27th, 2010Comments Off on chaffee art center

I met a new neighbor with like-interests to ours (promoting the arts) and saw a way I could help. So, I created a new identity for this community arts center that expresses its rich and vital community heritage in places rarely reached before. The design was just the first step. Together, we’re taking the long view.

Promoting on-going featured artist exhibits and helping with their biggest annual fundraiser is just the beginning…oh, and by the way, the black tie is optional.

The identity package we produced for the Chaffee: event promotion items, postcards, t-shirts, posters, banners, course catalogs, newsletters, logos and business materials.