Archive for Featured Items

Indy Car

Featured Itemson September 23rd, 2013Comments Off on Indy Car

Monster Healey

Featured Itemson September 23rd, 2013Comments Off on Monster Healey

Isovolta Technical Drawing

Featured Items, Portfolioon September 23rd, 2013Comments Off on Isovolta Technical Drawing

As Yogi Berra was attributed to say, “It’s deja vu all over again.”

40 years ago I started out as an illustrator, longer if you count interning in a refrigeration engineering firm doing interior renderings. In the last coupe of years, I’ve resurrected (maybe resuscitated is a better term) my illustration skills and it’s been like meeting up with an old friend. My first illustrations were technical drawings of high and low voltage motors for Isovolta but since then I’ve expanded out into automotive illustration—something a little nearer to my heart.

isovolta trade display

Display, Featured Items, Portfolioon July 10th, 2013No Comments

This was one of the most fun assignments I had in 2012. I just love to work in a big scale…it gives you a whole new challenge as well as a lot of room to solve it.

For this example, I was blessed with a truly fine set of graphic standards provided by the parent company in Austria that gave me, not only some working parameters for the display, but a ton of ideas on how to creatively  use the new identity materials. For the backdrop, I selected a shot of the company headquarters then aggressively reworked it to suit the purpose of the display, incorporating the new swoosh graphics.

For me, the scale was the thing though. That, and getting to use other parts and pieces to work in three dimensions. I generally don’t have a “favorite” project but, if I did, this one would be on my short list. What a blast.

flipped out

Featured Items, Portfolio, Publishingon July 10th, 2013No Comments

Practically elegant sounds like a contradiction but, in this case, that’s exactly what this sales tool for Isovolta is. It’s a field tool that shows customers the company’s product categories. Because it’s a piece that gets used—a lot—it needed to be not only very sturdy but easy to use as well.

The ringer here was the low quantity needed which meant that I needed to get clever about the printing in order to preserve some economy of scale. I did that by using a trick from early children’s book where the pages were often printed as 4/o then folded in half and bound. The one-sided printing provided some economy of scale back in the day before most printers were running perfecting presses and the folded page added some heft and durability.

The result was both a unique looking piece that could take some abuse…and look great doing it.

vermont law school fund mailer

Featured Items, Portfolio, Publishingon July 10th, 2013No Comments

First, it’s a law school, then it’s a piece of direct mail. Really, how exciting could it possibly be?

Really exciting, actually. Let’s face it, the client who lets you do what you’re actually capable of is a rare thing. I’m not complaining, just saying that most clients never let you really explore the boundaries of what could work. So, when you get those opportunities, you want to make the most of them. It was all the more unusual to have that very chance with, what most folks would think, was a conservative client.

This turned out to be one of those simple but elegant pieces that I love to do. Black and white photography contrasted against vibrant blocks of color and spare text.

stratton magazine

Featured Items, Portfolio, Web Designon July 10th, 2013No Comments

Building a web site for a well established print publication is no mean feat.

…but it’s been an adventure. In addition to working with someone who had/has very well entrenched print sensibilities, there was the whole strategic thing about exactly how the web version was going to compliment and support its print counterpart. Fortunately, this site project has been staged so the publisher has been able to grow his web knowledge and understanding as the site matured. In the process we’ve added features— a mobile version, an app, several new site features— and been able to keep it and it’s audience growing at a respectable—and rational—pace.

Check it out at Stratton Magazine.

westminster cracker company

Featured Items, Packaging, Portfolioon November 15th, 2010No Comments

This was one of the assignments that was just plain fun to do. There was no direction other than, “see what you can do with this.”

In truth, the existing packaging had been around for a long time and, over the years, had undergone numerous changes, edits, and tweaks until the original files were completely lost under all of the modifications. What a perfect opportunity to begin entirely anew. Westminster Cracker has been around for over 125 years so, to get things started, I visited the company offices where they keep a nice selection of packaging from years (decades) past. There were some really cool old-school boxes in the collection—everything from the old chip boards covered in wax paper to more contemporary designs from the 50s. It just seemed natural that the new look should honor the company’s past—but with a modern sensibility.

From the old packaging I borrowed the color palette of black, mustard yellow, and burnt red, from the really early cartons, I took the text style and a few of the engraved touches and then combined it with a modern ‘hero’ shot on the front and product vignette on the pack. Something, old, something borrowed, something new.

peter huntoon – artist

Featured Items, Identity, Portfolioon October 16th, 2010Comments Off on peter huntoon – artist

This was a pretty intimidating assignment. Not because I haven’t done my share of logos or brand materials but because it was going to be collateral for an artist for crying out loud—and a darn good one at that. Peter Huntoon is not only a local guy, but an extremely successful water colorist throughout New England. His unique technique is instantly recognizable and very energetic. The task of capturing the energy and enthusiasm of Peter’s art in his print collateral was more than a bit daunting.

I started by interviewing Peter and getting a sense of what he wanted to represent as well as getting an idea of how much latitude I would have in putting a face on things. Peter proved to have as big a spirit of adventure as his art and had no problem with exploring a variety of expressive avenues. What a relief. The results are a look and feel to the materials that I think captures what Peter’s art is all about.

I can’t help it, I really love this stuff.

mountain cider web site

Featured Items, Web Designon September 1st, 2010No Comments

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