Archive for Advertising

timberwolf advertising

Advertising, Portfolioon October 15th, 2010No Comments

A rough and tumble market driven by straight forward men, and no amount of b.s. is going to move them. They want to see the product, understand how it works and more importantly…what it will do for their bottom line.

After studying the media plan and the inquiry results, I decided to user larger ads and less frequency. And it’s working. Business is stronger than ever with significant growth in the commercial sector and selling larger machines means less work for the sales staff which results in more efficiency and higher profits. Go big Red!

vermont country store

Advertising, David's Portfolioon September 27th, 2010No Comments

Shopping for a seasonal employee is a lot like shopping for a holiday gift…You put it off until the last minute, then rush to buy something, hoping to get lucky.

This may work for some, but for the rest of us, finding a great gift takes practice— we’ve got to know where to look, ask the right questions and think about the person we’re buying for.

The Vermont Country Store understands. Thousands of gifts in their catalog help shoppers find that perfect match—from Vermont cheese samplers to pink peppermint pigs, toys, clothes, and perfume–you name it! There’s something for your perfect someone.

And with more than 18,000 orders a day the Vermont Country Store human resources department has to do some heavy holiday shopping of their own— hiring hundreds of new seasonal employees every Fall to meet the needs of holiday shoppers.

With low unemployment and a competitive hiring market, resource managers needed an edge on the competition. And that’s what they got—help wanted display ads that command attention within eye-catching design, showcasing the best of the company’s resources—the people…telling their own stories, and the story of Vermont Country Store.

Now, the Vermont Country Store’s HR managers can find just what they’re looking for—record numbers of desirable applicants, many of whom return every year. We took their tag line to heart, ”Purveyors of the Practical and Hard to Find,” including great employees.

casella waste systems

Advertising, Portfolioon August 15th, 2010Comments Off on casella waste systems

What happens to the trash created everyday?

In this series of socially aware advertisements, both the problem…and a result are plainly discussed. For a waste disposal company, their customers or the community at large, don’t always want to see the problem, they just want it taken care of. Which is exactly what Casella does, but in this ad series the goal was to build awareness to the problems and educate the consumers about technology being developed to be used in the future, building a greater sense of value for both the job and the company.

A message built not only to educate, but to help build brand loyalty by serving up ads with a conscience.

Hey Tough Guy….Check This Out

Advertisingon June 3rd, 2010Comments Off on Hey Tough Guy….Check This Out


A rough and tumble market driven by straight forward men, and no amount of b.s. is going to move them. They want to see the product, understand how it works and more importantly…what it will do for their bottom line.

After studying the media plan and the inquiry results, we decided to user larger ads and less frequency. And it’s working. Business is stronger than ever with significant growth in the commercial sector and selling larger machines means less work for the sales staff which results in more efficiency and higher profits. Go big Red!

What Do You See?

Advertisingon June 3rd, 2010Comments Off on What Do You See?


In this series of socially aware advertisements, we decided to plainly discuss a problem…and a result.

What happens to the trash created everyday? For a waste disposal company, their customers or the community at large, don’t always want to see the problem, they just want it taken care of. Which is exactly what Casella does, but in this series we built awareness to the problems, and educated the consumers about technolgy being developed to be used in the future, building a greater sense of value for both the job and the compnay.

The goal was not only to educate, but to help build brand loyalty by serving up ads with a conscience.

Doing It Backwards

Advertisingon June 3rd, 2010Comments Off on Doing It Backwards


In this provocative advertising series, we went about it in a different way. Rather than the typical beauty shot, we decided to show the filth, as it were. By researching waste statistics we were able to put forth some pretty startling facts, and decided to turn them into headlines, rather than bylines.

We think it grabs your attention.