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casella waste systems

Advertising, Portfolioon August 15th, 2010Comments Off on casella waste systems

What happens to the trash created everyday?

In this series of socially aware advertisements, both the problem…and a result are plainly discussed. For a waste disposal company, their customers or the community at large, don’t always want to see the problem, they just want it taken care of. Which is exactly what Casella does, but in this ad series the goal was to build awareness to the problems and educate the consumers about technology being developed to be used in the future, building a greater sense of value for both the job and the company.

A message built not only to educate, but to help build brand loyalty by serving up ads with a conscience.

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