Archive for November, 2010

Partnership Clicks On Townsend Graphics

Newson November 27th, 20101 Comment

The Downtown Rutland Partnership has chosen Townsend Graphics LLC to execute a re-design of the organization’s popular web site.

“I know it’s sounds cliché, but we couldn’t be more excited about the opportunity to help boost communication about downtown Rutland through the web site”, said Townsend Graphics managing member David Townsend.” “Being able to help support the downtown businesses as well as be part of attracting more business to our area is very satisfying. It’s also a chance to take the existing web site to a new level, adding features that will make it easier for people to find what they’re looking for”, continued Townsend. The new site will also feature enhanced Search Engine Optimization (SEO) that will help make the Partnership more visible to popular search engines like Google and Bing.

Michael Coppinger, the Partnerhsip’s Executive Director, said, “We had a lot of interest in this project and the bids were very competitive.” Coppinger continued,  “Townsend Graphics’s experience in building successful sites for non-profits and their ability to help support site administration after completion of the work influenced our decision.”  The new rutlanddowtown.com will feature an expanded calendar of events function as well as page templates for Partnership businesses that may not currently have a web presence. The site is being designed to be self-maintained and will be easily updated by the Partnership, ensuring that content will remain fresh and up-to-date.

The new web site is expected to be ‘live’ in mid-December.

westminster cracker company

Featured Items, Packaging, Portfolioon November 15th, 2010No Comments

This was one of the assignments that was just plain fun to do. There was no direction other than, “see what you can do with this.”

In truth, the existing packaging had been around for a long time and, over the years, had undergone numerous changes, edits, and tweaks until the original files were completely lost under all of the modifications. What a perfect opportunity to begin entirely anew. Westminster Cracker has been around for over 125 years so, to get things started, I visited the company offices where they keep a nice selection of packaging from years (decades) past. There were some really cool old-school boxes in the collection—everything from the old chip boards covered in wax paper to more contemporary designs from the 50s. It just seemed natural that the new look should honor the company’s past—but with a modern sensibility.

From the old packaging I borrowed the color palette of black, mustard yellow, and burnt red, from the really early cartons, I took the text style and a few of the engraved touches and then combined it with a modern ‘hero’ shot on the front and product vignette on the pack. Something, old, something borrowed, something new.