Archive for August, 2010

new stuff

First Boxon August 31st, 2010Comments Off on new stuff

mobile-grabGoing Mobile…

With the rate at which mobile devices or smart phones are beginning to dominate the Internet landscape, it only makes sense for most clients to take their sites to the small screen. Until recently, that’s been a very specialized and, sometimes expensive proposition. Not any more. With the advent of technology aimed at speeding the development of sites for the small screen, I can now build mobile version of existing istes for as little as $395. Read on for details and to find out how.

chaffee art center

David's Portfolio, Identity, Portfolioon August 27th, 2010Comments Off on chaffee art center

I met a new neighbor with like-interests to ours (promoting the arts) and saw a way I could help. So, I created a new identity for this community arts center that expresses its rich and vital community heritage in places rarely reached before. The design was just the first step. Together, we’re taking the long view.

Promoting on-going featured artist exhibits and helping with their biggest annual fundraiser is just the beginning…oh, and by the way, the black tie is optional.

The identity package we produced for the Chaffee: event promotion items, postcards, t-shirts, posters, banners, course catalogs, newsletters, logos and business materials.

When “No” Can Mean “Yes”…No Zen Here

Newson August 24th, 2010No Comments

Or, how to talk a client out of wasting money.

Sometimes the best thing you can do when a client (current or new) approaches you with a new assignment is to, as clearly but respectfully as you can, let them know it’s not a good idea. This can be especially hard to do when you make money by selling your time. But I am convinced that, rather than just being the right thing to do, it’s also a smart thing to do. Helping a client make a good decision turns vendors into partners by building trust. Instead of just being an ad or web ‘mechanic’, you or your agency become someone they look to to help them reach their goals—whether that’s building brand, helping to sell, or just putting some polish on the old image.

Being seen as a vendor makes price the most significant (and sometimes the only) deciding factor on getting new work. When you’re only as good as the lowest price there are no points given for how long you’ve worked for someone, nothing earned for the last award-winning assignment—you’re only as good as the deal you can cut today. And there will always be someone willing to do the work for less. That seems like a very sharp edge to be on. But when you elect to share the client’s risk, however small it may be, you begin to change the relationship dynamic, earning your way from vendor toward partner and, in the process moving the discussion from being just about the money and the deadline to  the value of the work.

Most agency types I know simply loathe the idea of being a vendor yet every time we drop our pants and make the work only about the money we reinforce the vendor image in the mind of everyone we deal with—client, service providers, and the people we work with. Price as a sole deciding factor is a pernicious and noxious weed that invades our creative garden and chokes out our growth. It is tough in these economically challenging times to remind ourselves that value is the combination of price and utility. Abandoning our creative value at the altar of price today is going to make it difficult to reclaim when the financial ship rights itself.

Can turning down new work be the right thing to do? You bet. Smart thing to do. Yep. And if you want to feel good about making an ethical choice that’s okay too. Good clients are hard to find, harder to keep. We shouldn’t short sell ourselves or their loyalty by taking the easy way out. Maintain your integrity, support your true value and your business will benefit.

That’s my stand. You?

casella waste systems

Advertising, Portfolioon August 15th, 2010Comments Off on casella waste systems

What happens to the trash created everyday?

In this series of socially aware advertisements, both the problem…and a result are plainly discussed. For a waste disposal company, their customers or the community at large, don’t always want to see the problem, they just want it taken care of. Which is exactly what Casella does, but in this ad series the goal was to build awareness to the problems and educate the consumers about technology being developed to be used in the future, building a greater sense of value for both the job and the company.

A message built not only to educate, but to help build brand loyalty by serving up ads with a conscience.